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The Story Behind Bee Cheng Hiang
Bee Cheng Hiang is more than just a 'Bakkwa' company. Our vision is to be Asia's leading food company, providing quality products and services to the global market. Our Bakkwa are made with 100% natural ingredients, with no added preservatives, meat tenderiser, artificial colouring, flavouring and MSG. In a world where food safety is of utmost importance, our customers can enjoy our products with a peace of mind.
This has remained true since our inception in 1933.
Founder’s Legacy
Bee Cheng Hiang started in Singapore in 1933, where an enterprising street hawker peddled the streets of Chinatown selling freshly barbecued meat. Business was especially brisk during festive seasons for this high quality traditional delicacy, which Mr Teo Swee Ee introduced as 'Bakkwa'.
Through his passion for calligraphy and divination, he created the Bee Cheng Hiang brand name, 美珍香.
Our Logo and Meaning
Each character is composed of nine calligraphic strokes, signifying (in Chinese) brand longevity and a representation of the Bee Cheng Hiang experience. Visitors are warmly welcomed by the appearance and aroma of our Bakkwa when they come to our shops.
美 (视觉) - Appearance
Barbecued to perfection, our tantalising Bakkwa is a feast to both the eyes and stomach.
珍 (味觉) - Flavour
Our tasty Bakkwa leaves you yearning for more with its deliciously delectable taste.
香 (嗅觉) - Aroma
What's good food without the accompanying aroma? The irresistible piquant essence of our Bakkwa complements and accentuates its great taste.
Our Product Philosophy
Since 1933, our recipe retains the traditional Bakkwa taste and is uncompromising in quality. Our Bakkwa are still handcrafted over traditional bamboo sieves; that is why no two pieces are exactly the same.
At Bee Cheng Hiang, food safety and product innovation are at the core of everything we do. Our production facilities strictly adhere to international standards and are certified with GMP and HACCP in Malaysia. These standards are strictly applied in our Malaysia operations.
